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Wednesday, April 17, 2013
Reebok Drops Rick Ross as Brand Ambassador Over Controversial ‘Rape Song’
Reebok Drops Rick Ross as Brand Ambassador Over Controversial ‘Rape Song’
Rick Ross isn’t quite the ‘bawse’ at the moment as he’s been given the boot as brand ambassador by sneakers giant, Reebok over his ‘rape song’.
Rozay has been under some serious heat in the last couple of weeks over his lyrics in Rocko’s track ‘U.O.E.N.O’ in which he raps about having his way with a woman after drugging her drink with MDMA aka Molly, a popular date rape drug. According to the words of the song:
“Put Molly all up in her champagne, she ain’t even know it, I took her home and I enjoyed that, she ain’t even know it,”
Although the track was released in January, it recently started gaining attention in the media over its lyrics with women’s rights groups and rape victims issuing petitions to Reebok to severe ties with Ross.
After Ultraviolet, a women’s rights group staged a protest in front of Reebok’s flagship store in Manhattan over the song, the cop-turned-rapper (in case you didn’t know, Rick Ross was a correctional officer in Miami before he made the career switch to hip-hop) tweeted an apology over the lyrics of the song, stating that the lyrics had been misunderstood but that came a tad too late.
In a statement released by Reebok, the top makers of athletic apparel stated that the company holds its partners to high standards and expects them to live up to the standard of the brand which Ross has failed to do. They further expressed disappointment at Ross for not displaying an appropriate level of remorse over the incident.
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